orange: pure and natural

My favorite color is orange. We usually drink Natalie's Orchid Island orange or grapefruit juice from Trader Joe's, but in a pinch at the regular grocery store we bought Tropicana recently. Every single morning I see this carton I think about how much I adore the 3D 'orange fruit' embedded in the screw cap! What a clever idea.

The newly redesigned packaging is a clean, modern approach that looks inviting and fresh. After taking the photo of the juice carton this morning, I discoverd an ad in Martha Stewart Living and took a look at their website. This brand redesign has gotten me to reconsider their product, it's successful in my book.

http://www.tropicana.com/